The founders of Bombas, entrepreneurs David Heath and Randy Goldberg, entered Shark Tank during Season 6. Their innovative new product was aimed to be the comfiest sock available while simultaneously making an impact on people’s lives through giving back. It was the business of excellence in comfort paired with a social responsibility aspect.
David and Randy started a social business selling socks, stating that for each pair sold, they would donate a pair to someone who requires them. Realizing that socks are arguably one of the most fundamental commodities in shelters for homeless people, they recently appeared on Shark Tank seeking an investment by offering the Sharks 5% equity in exchange for a $200,000 investment in their business.
During an incredible episode of Shark Tank, the entrepreneur closed the deal with Daymond John through a difficult negotiating process by trading $200,000 in return for 17.5% equity in the business. To date, that episode remains memorable in the Shark Tank franchise’s history.
Bombas Shark Tank Overview
Category | Details |
---|---|
Name | Bombas |
Founders | Randy Goldberg and David Heath |
Industry | Apparel |
Product | Athletic socks with innovative features |
Funding | Indiegogo campaign raised $140,000 |
Investment Ask | $200,000 |
Equity Offered | 5% |
Valuation | $4,000,000 |
Bombas Shark Tank Recap

Randy and David went in to present seeking $200,000 for 5% of their company, Bombas. They described their uniquely designed sock and explained the charitable mission. They demonstrated the product by providing the Sharks with a pair to wear. The founders of Bombas described the features of the product as the Sharks wore them. Most remarkably, Robert says that though highly specialized sports socks are plentiful on the market, Bombas can differentiate itself by offering a quality product at substantially lower prices compared to its rivals.
The company forecasted $1.2 million in sales for the year and stated that their present venture funding valued their business at $4 million. Kevin asked them some skepticism about their venture, referring to them as “sock cockroaches” and then chose to leave the conversation. Robert expressed the concern that one could not possibly keep socks as a single item in an environment of online sales. When the team confessed that they did not invest anything in customer acquisition, Robert felt their response was unsatisfactory and decided to withdraw from the opportunity as well.
Lori has withdrawn from the deal citing dissatisfaction with the approach of hiring a customer acquisition specialist. Mark feels also discouraged by the sentiment that the company is not improving and that it makes minimal profit margins. Hence, Mark also backs out. Now, Daymond is the only one remaining. The team is given words of caution by Kevin to look at the valuation of the company before making a final decision with Daymond.
During a negotiation, Daymond challenged the team to reassess the valuation of their company. Randy and David made an offer, seeking $200,000 for 10% equity. Robert was surprised by the deal. Daymond offered $200,000 for 20% equity. The team was still in doubt and mentioned that they needed more equity to bring in more investors. Daymond agreed to fund their inventory if they could close the deal. The guys came back with a demand for $200,000 for 15% equity plus $200,000 available in a line of credit. Daymond pushed the offer to the $200,000 for 17.5%. The team requested to take it to their CEO to discuss but Daymond wanted to deal with them in person. In the end, Randy and David accepted Daymond’s proposal, finishing the deal.
Sharks names | Offer & Demand | Counteroffer | Final offer | Accepted? |
Daymond John | #1: 200,000 in exchange for 5% equity #2: $200,000 for 20% equity. | #1 $200,000 for 10% equity. #2 $200,000 for 15% equity and a $200,000 line of credit. | $200,000 for 17.5% equity, | yes |
Mark Cuban | out | N/A | N/A | N/A |
Lori Greiner | Out | N/A | N/A | N/A |
Kevin O’Leary | Out | N/A | N/A | N/A |
Robert Herjavec | out | N/A | N/A | N/A |
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What Makes Bombas Stand Out?
Bombas didn’t just change socks; they changed the way we think about everyday things. Here’s how:
1. Purpose-Driven Business Model
The “buy one, give one” model is appealing to the socially responsible consumer because, by purchasing through such a mechanism, they have a sense that they are changing something in other people’s lives. This idea greatly resonates with shoppers, because shoppers care a lot about how their buying decision is impacting things.
2. Product Innovation
Bombas has defined a new standard for socks in creating a product that emphasizes both comfort and quality. The seams of the socks are reinforced to prevent blisters, while the arch support helps wearers keep it going all day. They have moisture-wicking technology that will keep your feet dry and comfortable.
3. Direct-to-Consumer Approach
The company engaged in e-commerce early and cut intermediaries completely from selling through it to reach the customers themselves. This measure reduced costs by cutting off an entire middle line and gave them a streamlined customer experience.
4. Relentless Branding and Marketing
This is how Bombas has done storytelling – magnificent ads, strategic partnerships, and all for a good cause: it just has heartfeltly centred its mission of helping the homeless.
Also Read: Did Shark Tank Invest in CBD Gummies?
Bombas Product Availability
Bombas socks are highly rated, due to their high quality and extreme comfort levels. The product features a seamless toe design with a unique honeycomb arch support system, plus it is crafted from luxurious Peruvian Pima Cotton. Besides, the product is designed for temperature regulation so that your feet stay cool during summer and warm during winter.
Bombas is an e-commerce retailer famous for its great quality socks. They sell their products on Amazon and also through their official website. In recent times, the company has introduced slippers, shirts, and underwear. The company still delivers excellence in its products, similar to the sock line it introduced earlier. On average, Bombas socks sell for around $9 and are sold on different websites.
Why Did Bombas Succeed?
What made Bombas successful? Let’s break it down:
They Solved a Problem: Bombas found a gap in the sock market. Socks were either cheap and poorly made or too expensive. They created high-quality socks at a reasonable price.
They Had a Clear Mission: Bombas used a one-for-one donation model. When customers bought socks, they joined a movement.
They Nailed the Branding: Bombas made socks trendy. From their packaging to their storytelling, their brand shows quality and purpose.
They Delivered on Quality: In the end, the quality of the product matters. Bombas socks are simply better.
What Are They Doing Now?
Since appearing on Shark Tank, Bombas has experienced rapid growth. Here’s what they’ve been doing:
- Expanding Their Product Line: Bombas now sells a variety of basics, including socks, underwear, T-shirts, and slippers. All products follow the one-for-one donation model.
- Building Community Partnerships: Bombas has teamed up with over 3,500 organizations to give away donations. They collaborate with homeless shelters, community centres, and non-profits to ensure their products reach those in need.
- Creating a Loyal Fanbase: Bombas has developed a strong customer base. People love the comfort and quality of their products. Plus, because they support a good cause, customers feel good about continuing to buy from the brand.
Bombas Net Worth 2025
David Heath and Randy Goldberg sought a $200,000 investment for a 5% stake in their company, which placed its valuation at $4 million. However, they ultimately struck a deal with Daymond John for the same amount, but in exchange for 17.5% equity, resulting in a revised valuation of approximately $1.14 million. Following their appearance on the show, Bombas experienced a significant surge in sales, expanded their product line, and made a notable social impact. As of 2024, with an estimated annual growth rate of 10%, Bombas’ current net worth has soared to around $3.42 billion.
Conclusion
Bombas made a significant impression during its appearance on Shark Tank, where founders Randy and David introduced a simple yet impactful idea focused on enhancing socks while also supporting those in need. Despite facing scepticism from some Sharks regarding their concept, they secured a deal with Daymond John. Since then, Bombas has emerged as the most successful company in Shark Tank’s history.
Bombas has successfully grown its product line beyond just socks, while simultaneously making a positive impact by donating millions of socks to those in need. The company exemplifies how a strong product combined with a socially conscious mission can lead to remarkable success. As it continues to expand, Bombas is a brand to watch for its commitment to both quality and community support.