Hammer Lifestyle Pvt Ltd: Leading Brand for Wireless Audio and Smart Devices

Many startups have been set up in recent years, specifically in the Ed-Tech sector, Hammer Lifestyle is emerging as a dynamic force, focusing on innovation and accessibility. But wait, what is Hammer Lifestyle? What makes it special to talk about? All these questions must be confusing all the readers, right?

Table of Contents

Well, look no further, because we have brought this detailed guide in which we are going to discuss all about Hammer Lifestyle while answering all your queries. Therefore, scroll through the blog below to gain informative insight into this Ed-Tech startup.

What is Hammer Lifestyle?

Hammer Lifestyle is a smart ed-tech startup in India, founded by Chand Bhatia, Rohit Adanani, and Rohit Singla. It offers a variety of affordable and innovative products in the Fast-Moving Electronic Goods(FMEG) segment, including Bluetooth headsets, smart sockets, wireless chargers, electric toothbrushes, and smartwatches.

Since its inception in 2019, the startup has served 1.50 lakh consumers. It aims to broaden its pan-India audience. Through its vision, it secured a deal for 40% equity for 1 crore rupees in Shark Tank India. Also, it has experienced significant revenue growth of Rs 10 Cr in the current financial year. Still wondering what is so special about this startup?

Basic Details of Company

Attribute	Details
Company Name	Hammer Lifestyle Pvt. Ltd.
Company Owner	Rohit Nandwani
Address	Hammer Lifestyle Pvt Ltd, SCO – 3,4 Sec.-25 Part-1, Behind Malik Petrol Pump, Panipat, Haryana Pin- 132103
Industry	Consumer Electronics, Lifestyle Products
Target Audience	Youth, Fitness Enthusiasts, Tech-Savvy Consumers
USP (Unique Selling Point)	Stylish, Affordable, High-Quality Products
Primary Market	India
Online Presence	E-commerce Websites, Social Media Platforms
Core Values	Innovation, Quality, Affordability
Established	Established in 2019
Key Features	Trendy Designs, Cutting-edge Technology
Website:	https://hammeronline.in/
Email:	info@hammeronline.in
Hammer Customer Care Number:	+91-9991108081

Vision of Hammer Lifestyle

Hammer Lifestyle’s vision is the reason they stand out in this competitive world. Below is the vision of this Ed-Tech startup. By bringing directly to consumers (D2C), it helped in keeping in reducing the prices and focussing on innovation.

To provide innovative and affordable technology products to customers across India.
To reach a PAN India audience.
To grow their client nationwide.
To offer a variety of tech products, including Bluetooth headsets, smart sockets, wireless chargers, electric toothbrushes, and smartwatches.
To meet the increasing need for Smart devices in India.
To establish oneself as a key competitor in the Indian tech products market.

Business Model & Target Market

The business model is to produce and sell tech products that are innovative but affordable in India. There are Bluetooth headsets, smart sockets, wireless chargers, electric toothbrushes, and smartwatches. Therefore, the company seems to specialize in developing easy-to-use and convenient products for its consumers.

They sell their products online from their website and through different e-commerce platforms. Further, the target market for Hammer Lifestyle is likely to be the techie section of the population in India who would want affordable, convenient, and tech products.

They have two variants of smartwatches priced between Rs. 2500 to Rs. 3500, suggesting that they are targeting those customers who want to buy affordable yet quality smartwatches with calling facilities. Since the company wants to reach a PAN India audience, it must target a wide variety of customers in different age groups and demographics.

Hammer Lifestyle Products & Services

This EdTech startup incorporates various products and services for the customers to have a seamless experience. The products and services offered by Hammer Lifestyle constantly get positive reviews from customers. With this, let us have a look at some offerings of the company.

Products

Services

Provides healthcare necessities with stylish, sleekish, and durable designs.
Products last in terms of quality and impression.
Aims to create an accessible and healthier lifestyle for India.
Best of tech at budget rates.

A Breakthrough into Revenue and Sales

Starting in the year 2019, the company has served 1.50 lakh customers since then, having a valuation of Rs 10Cr. Talking about the revenue – The company went and did almost 2.5 crore revenues in FY 2019-20 and then in FY 2020-21 touched 5 crore figures.

If we talk about the current financial year – The turnover of the company generated by now in the ongoing financial year is 6 crore rupees. Moreover, the sales in respect of the current financial year would also be around 10 crores.

Now you may know why are we talking about Hammer Lifestyle because it is clear from the above-stated stats that the Ed-Tech company is witnessing good revenue growth since its establishment in 2019. Figures say that in FY 2019-20, the turnover of the company was around 2.5 Cr, which doubled in FY 2020-21 to Rs 5 Cr. Sounds crazy, right?

Hammer Lifestyle’s Journey in Shark Tank

Hammer Lifestyle’s journey in Shark Tank is a whole story in itself. Well, for all the curious readers, let us travel back to where it all started and what happened in the Shark Tank India.

First, Hammer Lifestyle pitched for 30 lakhs for 3% equity in the company.
Listening to the offer, Namita Thapar and Peyush did not show any interest.
It was Aman who asked Rohit to sell the company for 1 crore rupees i.e. 100% equity for 1 crore.
Of course, Rohit did not agree.
Further, Anupam and Ashneer counter-offered 1 crore for 25% equity in the company.
Suddenly, Anupam backed out due to conflicts in Rohit’s mind.
Ashneer then went for 1 crore for 25% equity.
To this, Aman countered with 75% equity for 1 crore rupees.
He again revised the deal for 50% equity for 1 crore rupees.
Again, he got reduced to 40% equity for 1 crore.
Further, Ashneer went ahead with the final encounter, i.e., 20% equity for 1 crore rupees.
The final deal was closed by Aman or 40% equity for 1 crore rupees.

All in all, simply put – At the end, the valuation of Hammer Lifestyle was approximately 2.5 crore rupees.

Looking at a Promising Future

With the momentum created by Shark Tank India and strategic efforts, Hammer is now ready for growth. They have huge goals, with monthly revenue to be around Rs 30 crore in the next financial year 2023, and a whopping Rs 50 crore the following year.

They intend to reach this by – Focusing on the “Cream Segment”, Continued Innovation, and Building Brand Loyalty. With these three pillars, Hammer Lifestyle is expected to capitalize on its growing momentum and scale rapidly in the years ahead.

Bottom Line

By far, it is clear that Hammer Lifestyle is an emerging Ed-Tech startup promising to deliver affordable and innovative products across India. It has some vision, and due to its vision, the company’s Shark Tank Journey was successful.

Since its inception in 2019, the company has served over 1.50 lakh customers, with quite an impressive turnover. Moreover, with the momentum and strategic plans, the company’s turnover is expected to rise substantially in the coming years.

FAQs About Hammer Lifestyle

What is the turnover of Hammer Lifestyle?

Ans. As per the current financial year, the company has generated a turnover of 6 crore rupees.

Who is the partner of Hammer Lifestyle?

Ans. The exclusive partner of Hammer Lifestyle is Redington Limited, which has revolutionized the smart-wearables market.

Is Hammer successful after Shark Tank?

Ans. Yes, the company is running successfully after Shark Tank. It grew rapidly, having a monthly revenue of Rs 70 lakh before Shark Tank to Rs 2 crore post its appearance on the show.